Google Will Eat Itself

Het klinkt als een perpetuum mobile: Google Will Eat Itself heeft op zijn site advertenties staan. Van de inkomsten worden meteen Google-aandelen gekocht. Dus uiteindelijk wordt Google gekocht met zijn eigen advertenties.

Natuurlijk, ergens klopt er iets niet, maar waar zit de redeneerfout?

In ieder geval erg interessant is de toelichting: Hack the Google self.referentialism.

“How a dictator can be funny for the people? One chance is to know how to entertain the people, while continuing to influence every decision they make, so invisibly maintaining the totalitarian power untouched. Google’s management knows very well how to entertain surfers. They are not a (totalitarian) government, but they are the first, and almost only reference for most of the internet users. Moreover they periodically announce and release new, effective (and entertaining) services. People like this services. People want them and want even more of them. It’s not a Microsoft-like type of monopoly at all. On the Google planet everything works and is easy and funny. Everything is light (as the interface) and tasty (as the images search), resource-rich (as Gmail) or fast and updated (as Google News). So the ‘cream’ of fun and the ‘strawberries’ of interesting results are flavouring the Google dictatorship. In fact we’re talking of a monopoly, or so, in a certain number of strategical net economy sectors.”

Maar hoe moet je zo’n monopolist dan klein krijgen?

“The greatest enemy of such a giant is not another giant. It’s the parasite. If enough parasitites would suck small amount of money in this self-referentialism embodiment, they will empty this artificial mountain of data and its inner risk of digital totalitarianism.”

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© Copyright Wessel Zweers - Designed by Pexeto - Photography: Alexandre Duret-Lutz